What We Do
Over the past 20 years, AME Learning has sought to make the learning of accounting more accessible. We believe in engagement-through-interaction and context-first teaching principles. The Accounting Map™ and the AME Learning System represent the culmination of our philosophy, offering an award-winning and innovative instructional approach that helps accelerate the teaching and learning of foundational finance and accounting.
Success in Higher Learning
AME Learning offers an authentic approach to flipping the classroom in a cloud-based environment, contributing to consistently better student learning performance compared to traditional approaches. Specifically, student engagement and retention rates increase significantly after using the AME Learning system.
How Did We Get Here?
Almost 20 years ago, Neville Joffe had a problem on his hands: the employees at his manufacturing company had a shaky-at-best understanding of basic accounting principles — even those who had taken university-level accounting courses. This, he noticed, was affecting positive behavioral change at the company, along with impacting bottom line growth.
His first step? Toss out the traditional teaching methods that had been failing his employees up until that point. Realizing he needed to explain basic accounting principles in plain, relatable language, he withdrew $2,000 in small bills, and labeled buckets with “wages,” “rent,” “insurance” and “waste,” and physically demonstrated the movement of cash between accounts. This experience showed him how quickly his employees could learn if the teaching methods were built around the students’ perspective instead of the instructor’s.
With the success of this contextual learning method, he developed and patented The Accounting Map™, a teaching tool that connects principle with practice via contextual, interactive learning.
Pivot: Fixing the Problem at its Source
With growing success in the corporate world, and The Accounting Map™ fully developed, Neville pivoted to focus on the real issue: Students studying foundational accounting in colleges and universities were exiting their courses without sufficient literacy in finance and accounting.
So, he decided to attack the problem at its source: he entered the Academic market with the backing of investors who shared his vision, and developed a full suite of print, digital, and online tools to properly engage and instruct students in the fundamental principles of accounting.
The AME Learning philosophy is one of active learning, constant decision making, contextualized examples, and an emphasis of process over memorization.
The approach is now in active use, both in its original employee-training context and in academic settings by over 40,000 students in 60 higher education institutions and virtual schools across North America.
Our Interactive, Flipped-Class Resources
The AME Learning System for accounting is the foundation of multiple resources for academic instruction. AME Learning’s higher education resources include Key Accounting Principles, Volumes One and Two (for introductory major and non-major accounting courses), Managerial Accounting Principles (for managerial accounting courses), and Financial Accounting Principles (for U.S. Financial Accounting courses), each of which is part of a full blended learning package of resources that includes pre-class online tutorials, quizzes and post-class homework management, as well as print and digital textbooks and workbooks.
Additionally, AME Learning offers a Pre-MBA primer (an online-only product for students entering MBA programs) as well as customized online and print content catering to specific and specialized areas of accounting instruction including Hospitality & Tourism, Sports & Leisure Management, HR Management and Paralegal studies. All AME Learning customers are supported by The AME Assistant Team, our in-house team of accounting specialists, who work as “virtual teaching assistants” to build online and print tests, quizzes and exams for instructors.