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Prior to immigrating to Canada in 1989,
Neville Joffe enjoyed a 20 year career as
President of a manufacturing
business in South Africa. It was through
this experience that he first recognized the
bottom line benefit of educating employees
at all levels in his organization as to the
financial consequences of their actions.
However, his initial attempts to teach
finance in the traditional way were
frustrating because people with a
non-financial background lacked a shared
frame of reference to tackle financial
issues.

Neville developed a highly graphic, tactile,
and interactive process that helped his
employees link their actions to the
company’s bottom line. The results of this
program were phenomenal as company
profitability achieved record highs and the
business was recognized as a world leader in
its industry. After selling his interest in
the business, Neville devoted two years of
his life to perfecting this new learning
method. As a result, an innovative financial
training firm called AME Learning was born.

Business leaders, employees and students all
helped grow the business through word of
mouth marketing. The tangible results from
participant experiences continue to speak
for themselves. AME Learning was awarded the
prestigious Otter Award from the Canadian
Society for Training & Development for the best training program of
the year in 1999. To foster growth
worldwide, Neville hand-picked and trained
seasoned business professionals with vast
financial and industry experience to become AME facilitators for in-class training. To
further enhance the learning experience, a
new eLearning division was launched to
produce a suite of innovative AME eProducts
that replicate the program’s successful
classroom approach via web-based
applications.
Please explore our
Online section to further understand how
we can create value for you. |
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AME Learning Inc. | 9251 Yonge Street, Suite 306,
Richmond Hill, Ontario, Canada L4C 9T3
342 Broadway, # 423, New York, NY 10013, USA | Toll Free: 1 (888) 401 3881 | info@amelearning.com |
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