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We Are Ame Learning

From corporate to classroom, we’re changing how the world learns accounting skills.

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Learning accounting skills can be difficult. So can teaching them. But it doesn’t have to be that way. The AME Learning System™ makes learning accounting more accessible for students, and teaching accounting courses more rewarding for instructors.

Think of a subject you struggled with in school. Have you ever wondered if you’d have done better in that subject — and maybe even enjoyed it — if you’d been taught in a different way, using a method that relates to your own life and experience? For accounting skills, AME is that method.

AME Learning has been making accounting education more accessible for over 20 years. Our proven and patented AME Learning System™ includes the Accounting Map™, AME Engage™ content management system, and AME Assistant Team™ — an award-winning and innovative instructional approach that accelerates the teaching and learning of foundational accounting and finance principles.

At AME, we think of accounting skills as a “second language”. Most of us will need to speak this language at some point in our academic or professional careers. Whether you need just enough of the language of business to understand basic accounting concepts in the context of your field or business, or you need to be fully fluent on your way to a CPA designation, AME Learning meets you where you are and gets you where you need to go.

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“Since the AME Learning System was first introduced, one of the unique aspects of the approach has been that it starts with helping us as non-financial learners to understand our own personal income statement and balance sheet: the accounting of our daily lives. When you begin with that foundation, you are in a much better position to understand accounting concepts in a business context. To this day, we maintain this approach with all of our online interactive courses.”

Veronica Visentin, President & COO

The AME Learning Philosophy emphasizes the learning process over memorization.

We believe in:
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Active and engaged learning

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Constant decision-making and interaction

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Using context-first teaching principles and examples

The AME Learning Story

Twenty-two years ago, textile executive Neville Joffe set out to help his employees understand the key financials of his manufacturing and tailoring business, educating them about profit and loss so they could play an active role in making the company a success. He soon discovered that even employees who had taken university accounting courses had only a shaky understanding of basic accounting.
Neville knew he had to explain accounting basics in plain, relatable language, using examples his employees could understand. He withdrew $2,000 in small bills, labeled buckets “wages,” “rent,” “insurance,” and “waste,” and physically demonstrated the movement of cash between accounts. His employees caught on and so did Neville: Teaching methods built on the students’ perspective, not the instructor’s, made learning foundational accounting concepts quicker and less stressful.
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“The original physical board game was used for in-person corporate accounting training. It simulated business transactions so learners could see how their decisions impact the financial picture of the business and the equity of the company. Ten years ago, the Accounting Map was  developed and the board game evolved into a collection of cloud-based interactive tutorials with a game-like approach. Instead of memorizing each accounting transaction, learners actively experience each one and see how it affects the business in a real-time simulated online environment. We always promote teaching with context — with examples people can understand that are part of their daily lives.”

Linda Zhang, Vice President, Product Development

Later, Neville developed and patented the Accounting Map™, a teaching tool to connect accounting principles with practice through contextual, interactive learning tied into students’ own lives and experiences, as well as a game board to bring it all to life. This inspired him to start a new enterprise, educating over 100,000 non-financial managers in small organizations and large corporations around the world.

Building on this success, Neville pivoted to focus on the real issue. Students were completing foundational accounting courses in colleges and universities, but still had low finance and accounting literacy. With the backing of investors who had a shared vision, AME Learning entered the higher education market with a full suite of revolutionary accounting books, plus digital and online tools to engage and instruct students in the fundamental principles of accounting and finance.

Today, the award-winning AME Learning System is actively used by corporations, individuals, and academic institutions across North America, including more than 25,000 students at 80+ universities, colleges, and schools each year.
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